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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Principle of Marketing-Market Plan

Principle of Marketing-Market Plan

Q As the final step in your marketing plan, you will create a narrated PowerPoint presentation. Your presentation should be about 7-8 minutes long and cover all the major parts of your project. The Presentation A narrated presentation to the class not to exceed seven (7) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank). Keys to a successful presentation: • Professionally prepared slides • Presentation skills count – enunciation and correct pronunciation is important • Avoid background noise • Do not read the slides - tell your story • Be prepared for the discussion in Module 8 – your classmates will provide feedback on your presentation Your slides should follow this format and sequence: • Cover slide which includes your name and project • You may have optional slide(s) with pictures or relevant images • Product description with FAB – 2-3 slides • SWOT - 4 slides (one each factor) • Segmentation – 2 slides (one each segment) • Supply chain - 1 slide - should be similar to the chart in the written plan • IMC – will vary, but commonly 3-5 slides • Closing • Reference list - you are required to keep a list of all sources other than the course materials (text, module content, this guide) used to develop your plan. Include these as your final slide. Submit your Marketing Plan Presentation to the assignment folder no later than Sunday 11:59 PM EST/EDT.

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Groceries-2-Go is a company headquartered in Illinois with offices in Florida. The company’s mission is to create an exceptional online shopping experience unlike no other in which by offering superior service, value, top quality, and freshest products on the market while being a good stewards of our environment and giving back to the communities we serve. Mission Statement Groceries-2-Go understands the lifestyle needs of consumers better than anyone. We deliver products and services from your neighborhood stores that offer an engaging, interactive shopping experience on all levels. We are an innovative company that: Takes care of the customers. We also value our employees' talents and skills.